Why YouTube Crushes Every Other B2B Marketing Channel

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Think YouTube is just for creators? Think again. In this episode, we’re breaking down why YouTube is the most underrated (and powerful) B2B marketing channel in 2025 and beyond.

I’m joined by Erik Jacobson, and we cover exactly why YouTube isn’t just another place to upload videos. Iit’s a full-blown distribution engine that can drive visibility, engagement, and real business results.

In this episode, we cover:

• Why most B2B companies are doing YouTube completely wrong
• The difference between dumping content and using a real YouTube strategy
• How YouTube’s algorithm helps you reach net new audiences (unlike podcasts or blogs)
• What B2B marketers need to learn from creators
• Why thumbnails and titles matter more than your production quality

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