The Podcast Game Plan for Small Marketing Teams in 2025 ft. Rachel Elsts Downey

In this episode of Distribution First, Justin talks with Rachel Downey, founder and CEO of Share Your Genius, about how small businesses and marketing teams can effectively leverage podcasts in 2025. Rachel works with top companies to create impactful podcast strategies and shares her insights on building a show that drives results—without needing massive downloads or a weekly cadence.

The tips and strategies she outlines in this episode can help you maximize your podcast's potential, even with limited resources. If you’re ready to stop chasing metrics and start creating intentional, sustainable content, learn how to approach podcasting like Rachel does.

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 WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

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CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

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SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.