Episode 72
How to Turn "Old" Content into New Opportunities with Matt Ragland
In today’s episode of Distribution First, we dive deep into effective strategies to turn your back catalog into a goldmine.
You’ve got tons of valuable content, but the challenge is how to keep them relevant and engaging for your audience.
The content world will often tell you to just keep creating more and more, but eventually, we all hit a wall. There’s got to be a smarter way to keep things fresh without burning out your team—or yourself.
The truth is, you don't have to be constantly on the content treadmill.
In this episode, Justin Simon and Matt Ragland dive into strategies for maximizing your content's reach. Matt shares his insights on managing a wealth of content without all the headaches. Stay tuned as we dive into the best practices for structuring your podcast content into engaging segments and the benefits of adopting a seasonal model for efficient content creation and distribution.
In this episode, you'll learn:
- Best practices for managing older and new podcast episodes on YouTube
- Repurposing content from events for newsletters and sponsorships
- The power of batching content creation for efficiency
- Strategic distribution of content using a system and SOPs
- Leveraging YouTube for podcast content and audience engagement
***
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CONNECT
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Transcript
Hey, everybody. Before we get started, I want to thank my friends at Hatch for
Speaker:producing this episode. You can get unlimited podcast editing and
Speaker:strategy for one flat rate by visiting Hatch
Speaker:FM. All right, let's get in the show.
Speaker:Welcome to Distribution first. The show where we flip content marketing on its head
Speaker:and focus on what happens after you hit publish. Each week I
Speaker:share playbooks, motivations, stories, and strategies to help you repurpose and
Speaker:distribute your content because you deserve to get the most out of everything you
Speaker:create.
Speaker:Everybody, welcome to this week's episode of Distribution first.
Speaker:I'm super pumped to have another second time guest on the show this
Speaker:week. We've got Matt Ragland back and we're going to deep dive into some stuff.
Speaker:It's going to be really, really fun. And Matt, welcome back to distribution first.
Speaker:Justin, thanks for having me. Excited to be here. Let's go round
Speaker:two. Ready to get started? Yeah, I need the ding ding sound for round
Speaker:two. Distribution first. Absolutely. So it's funny,
Speaker:you know, sometimes these things take a while to actually materialize. But I
Speaker:had reached out to you back in, man, I think it was like February or
Speaker:something, trying to set something back up because you had posted something on
Speaker:LinkedIn where you had just done a
Speaker:summit, which I attended. It was great. It was awesome. Thank you. With all these
Speaker:creators, and it was a week long thing. You promoted it and had all this
Speaker:stuff, and then you actually, on the back of
Speaker:that, started doing a lot of other things. You had
Speaker:community built off of it, you had content built off of it, all these types
Speaker:of stuff. And this is what I love to talk about is, how do we
Speaker:take an event? How do we take a video? How do
Speaker:we take a webinar? How do we take these things that we're already doing and
Speaker:get more out of them? Not just the video clips or anything like that, but
Speaker:the ideas and the things and the concepts that come out of it. And the
Speaker:post that struck me was, you had this idea of, you
Speaker:did these sessions, you had all these great creators and this idea that
Speaker:we probably have a year's worth of newsletter
Speaker:ideas that could come out of that. Talk me through that. What was your thinking
Speaker:behind that when you, when you brought that up? Cause, I mean, I loved it
Speaker:from the, just even from a theoretical standpoint, right. It's something
Speaker:that. So just to give you, like, the raw numbers of it, we
Speaker:put together a summit. It was a week long. There were
Speaker:four speakers per day, so we had 20 speakers.
Speaker:And each of those speakers went about, you know,
Speaker:45 minutes to an hour each. And I know, and we
Speaker:talked about this in our first episode together. I know
Speaker:when I listen to a podcast in particular, that there
Speaker:are at least four, five, maybe more
Speaker:unique ideas and stories or systems described
Speaker:that can be turned in to an email newsletter,
Speaker:especially if you think of a newsletter like I do, which is something that can
Speaker:be, let's just say, 500 words centered around
Speaker:one core idea. I do think it needs to be a little bit longer than
Speaker:say, like the 250 word like ship 30 that took over
Speaker:Twitter and still sometimes does, but it doesn't need to be a
Speaker:thousand words. And so I know when I listen to or
Speaker:give an hour long presentation or do like a
Speaker:digital fireside chat or a panel, I know that I can
Speaker:get four or five ideas out of each
Speaker:of those sessions. And so when you just do the
Speaker:math, we had 20 speakers that talked for about an
Speaker:hour each. If I could even just get three
Speaker:ideas out of each one, then that's
Speaker:60 newsletters, which is obviously more than a
Speaker:year. And that's something we've kept doing at hey,
Speaker:creator. And so it's become a newsletter. We
Speaker:honestly have more content already than we could probably use in
Speaker:two years because on top of the summit in
Speaker:March, we launched the hey, Creator podcast. And that is
Speaker:a 45 minutes to hour long episode
Speaker:every single week. And even in that, like, that's what we're
Speaker:using as source material for newsletters now. So we already
Speaker:have, I think we just released our 10th episode. So we have 30
Speaker:hours of creator content that are just like in the repository,
Speaker:they're just in the back catalog. I don't need to write another
Speaker:newsletter for two years, personally. Like, I don't need
Speaker:any more new ideas. And these are newsletters that we're
Speaker:selling sponsorships for. These are newsletters that
Speaker:promote the community that we also launched at the end of the
Speaker:summit. And it's something that whenever we
Speaker:go to launch individual courses, like, we just did a launch
Speaker:for like a course about how to launch courses, a little, little
Speaker:meta, but it was something that people in our community had been asking about, so
Speaker:we built it for them and we were able to like, run a launch off
Speaker:the back of the newsletter. And a lot of the things that we talked about
Speaker:are just things that we discussed in the community. I didn't even, like, really talk
Speaker:about the fact that I go live four times a week in our community,
Speaker:three to four times a week, which means, and again,
Speaker:this, this year alone. And a lot of this isn't
Speaker:newsletter writing, but just this year, alone, I
Speaker:and our team have generated, yeah, I would say close
Speaker:to 50 hours of content. And again, if you can get just
Speaker:a couple of pieces of newsletter worthy content
Speaker:out of that, then you're talking about three years. Three years of
Speaker:newsletters. And we talk about social content. We can talk about short
Speaker:form, video. Those things all play into it also. Yeah. And
Speaker:I think that's one of the struggles. I know, even working with
Speaker:folks or the, or the talking with folks who are in my community as well,
Speaker:where we just had this conversation a couple of weeks ago, where
Speaker:you end up creating so much stuff, it can feel
Speaker:overwhelming to even be like, what do I do? Like, once the light. Cause
Speaker:there's really two camps. There's the camp that is creating so much stuff and doesn't
Speaker:care what happens. And then it's like you get into this mode where you start
Speaker:to put those, I call them x ray goggles. And you put the x ray
Speaker:goggles on, you can see all the things it can be, and it instantly gets
Speaker:overwhelming. You know, I actually want you to coach me on this, like,
Speaker:literally right now. Cause I have. Let's do it. I have things
Speaker:that, like, I want. I want to make that I can do more about because,
Speaker:yeah, I have been, and in some ways still am the person that
Speaker:will make 100 hours of content in three months and be like,
Speaker:well, I'm going to use some of it. And, like, on one
Speaker:hand, that's given me a lot of confidence to know that I can, like,
Speaker:always use, but I know that, and this is something that we're working on
Speaker:with, hey, creator, this is something that we work on with our clients, and I
Speaker:actually do a better job with it for our clients than I do for
Speaker:myself personally. That's like a whole other life thing that we're not going to
Speaker:talk about right now. Do as I say, not as I do, but approaching
Speaker:it very strategically from the distribution perspective. So you say
Speaker:I'm going to create these things and it's going to fit into this box and
Speaker:I'm going to use it in this way. And I have a system for it
Speaker:and I have a standard operating procedure. These are all things, like, we're building in
Speaker:right now. But, yeah, tell me, like, what are those conversations that,
Speaker:that you're having? How can I be more strategic with this, like, glut of
Speaker:content that I have? Yeah. Where I always start
Speaker:is since you've got, like, you've already built the creator
Speaker:muscle, right? Like, sometimes. Yeah, not a problem. That's step. Sometimes that
Speaker:step one is like, all right, what are the. What's the thing you're gonna do?
Speaker:You've already got that. And so I think, for me, it's kind of
Speaker:figuring out of those things you're doing, like, where are
Speaker:your. I would call it, like, where are your distribution channels? Like, what are you
Speaker:doing? Is it axe? Is it LinkedIn? Is it newsletter? Is it
Speaker:email? And then of those, and then, what's the frequency on that?
Speaker:The whole reason behind distribution first is, like, thinking about, like. Cause I
Speaker:live this life where literally, this is when I was still in
Speaker:house working in team meetings, where it was like, everybody wants to send an
Speaker:email this week. Cause we've created so much stuff,
Speaker:and we can't send out the amount of emails we need to send out. Right.
Speaker:And not bombard people. And so, yeah, we faced that some, too. Like, we were
Speaker:just saying, like, when do we send the survey email out? Yeah, well, next week,
Speaker:there's the newsletter, and there's. There's the webinar. And then we gotta, like, remind people
Speaker:about the way, you know, you know, how it goes. We can promote it in
Speaker:mid June, earliest. I'm literally
Speaker:doing this with my business right now, where I started to figure out the
Speaker:rhythms. I'm starting to refigure out what the rhythms are now that I
Speaker:have. Because I had the podcast, and that was a good rhythm. I still have
Speaker:the podcast going, obviously. And now that I have the membership in the community,
Speaker:I'm doing. So, for me, I'm doing a monthly training, and I'm doing
Speaker:a monthly Q and a session. Each one of those things, you know,
Speaker:this from. From yours, you're doing twice the amount, but each one of those things
Speaker:could turn into, you know, multiple things. You got to promote the thing. You got
Speaker:to be able to share the content out afterward. So I'm trying to figure out
Speaker:what that rhythm is like for me, but just knowing, like, all right, what's our
Speaker:capacity for each channel, right? Like, what's our capacity for email? It's
Speaker:probably not five days a week. It's probably too much, right?
Speaker:Probably. I do think, though, like, Daryl Westerfeldt, who's my
Speaker:partner at hey, creator, and then Tim Forkin, who's the content producer and my co
Speaker:host, we've actually been talking more about. We've put it on
Speaker:the table to have a daily email, because one of my, like,
Speaker:I've seen say, like, the behemoth that, like,
Speaker:Ryan Holiday's daily stoic email, his daily dad email has become, I
Speaker:think he said, somewhere recently, it's well over half a million subscribers, which
Speaker:means it's probably since then much more than that. And
Speaker:I know. So this is where you kind of go back to like, hey, this
Speaker:kind of model, that ship 30 kind of
Speaker:popularized, especially on the Internet, like, all of Ryan's emails,
Speaker:whether it's daily Stoker Daily dad, they're around that, like 2300
Speaker:word mark because like, Seth Godin has
Speaker:modeled for years. That, and this I think is interesting.
Speaker:This isn't necessarily about distribution. This is just about, like, consistency and
Speaker:capacity is like, if you're talking more consistently,
Speaker:like, say daily, then you can say things that are much shorter. They
Speaker:still need to obviously be interesting. And then if you're gonna wait longer, then
Speaker:it has to be like, huge. You can't, like, not post
Speaker:for a year and be like, here's my thousand words. Like, it better be
Speaker:like, bloody brilliant. Like Kevin Kelly's thousand
Speaker:true fans, which is more than a thousand words. But you think about, like, on
Speaker:the other end of the spectrum is Tim Urban. Wait, but why? Who writes like
Speaker:50, literally 30,000 word blog posts,
Speaker:but he only posts one per year? Maybe
Speaker:Dan Carlin, hardcore history. He has like one
Speaker:podcast per year, but it's 5 hours.
Speaker:It's an audiobook. And so I
Speaker:have been. Things like, we have enough
Speaker:content maybe not to go daily because when you go
Speaker:daily, you kind of got to just go for it. You can't go daily for
Speaker:a month and be like, no, and you
Speaker:could, but that's tough. I've seen very few people
Speaker:able to keep up the daily consistency. But you do want to be shorter about
Speaker:it. Yeah, I totally interrupted you there in terms of, like, the
Speaker:consistency. No, but I think what you said. Cause
Speaker:I preach this all the time with, with the folks I work with. And
Speaker:even inside the community is like, you have to know your floor. You have to
Speaker:know your floor of distribution of, like, what can you consistently get
Speaker:out? Who cares if you can put out a podcast
Speaker:once a week for four weeks? That's the vast majority of podcasts
Speaker:sitting on Spotify and app right now are sitting there with four episodes because they
Speaker:couldn't get over the hump. Yeah, same thing with email. I think expectations are
Speaker:huge. So if you set the expectation with your daily dad,
Speaker:it's daily dad signing up for daily. That's what you want.
Speaker:Exactly. Yeah, it's built in. And the other thing, too is the value add there
Speaker:where it's truly like, Ryan isn't selling you
Speaker:anything. You know what I mean? Like, I think when I think of, like, daily
Speaker:email and some of the stuff that I see out there, it's like, it's sales
Speaker:emails, like, all the time and it's just like, like, you know, I don't
Speaker:want to sign up for that and I end up unsubscribing from those folks. But
Speaker:if we go back to, like, your content and what you've got going on, if
Speaker:you are set on saying, like, doing four lives inside your community,
Speaker:how I would think about it is starting to maybe rank those
Speaker:on distribution, on a distribution level. Even if it's a very rough ranking of,
Speaker:like, this is the one, this, you know, week that I
Speaker:really want to be able to share out and knowing the rest are just going
Speaker:to sit there, right, like, or these two are really, really good because, like,
Speaker:there's probably truly for your, like, you're not
Speaker:Gary Vee. You don't have, you know, a giant team of folk who are just
Speaker:cutting all this stuff up and, like, blasting stuff out all the time. And so,
Speaker:like, there's got to be a balance there to, like, what's realistic
Speaker:versus what you can actually, like. Cause, you know, it also takes time to, like,
Speaker:go through the stuff and find good things. Well, I'm so glad you bring that
Speaker:up because that's something that I even like. Me, and I know
Speaker:you, you as well. We're people who know how this stuff
Speaker:works. I'm obviously not personally,
Speaker:like, pumping out. Like, I'm still looking at, like, the time and
Speaker:thinking, I don't know if I've tweeted today and, like, you don't have to
Speaker:tweet every day, but, like, I know that I have plenty of stuff in the
Speaker:vault that is, like, repurposable or
Speaker:redistributable. But, like, the actual people always,
Speaker:and I count myself in this, will often
Speaker:underestimate the mental load that it takes to, like,
Speaker:go find the thing, think about what's going to be the best part of it.
Speaker:Do I need to rewrite this a little bit? Like, it. It's all there. Like,
Speaker:I point over there. Like, it's over there. It's all there. I wish it was
Speaker:right there. Put it in the tweet
Speaker:machine and, like, there we go. We're done. And that is,
Speaker:like, to call back to our first conversation, that was actually one of the things
Speaker:I think this is, like, another thing that we were talking about in the pre
Speaker:show. I live this all the time, like,
Speaker:with my own newsletter content. At times when I'm working with the team on
Speaker:it. And even what we do with, hey, creator, is
Speaker:if you're not going to be like, a
Speaker:newsletter writer writer, like, I'm thinking saw Hill
Speaker:Bloom, who is like, the Vat. The main thing that he does
Speaker:is write. He writes on social and he writes his newsletter, but
Speaker:that's like, he started doing some YouTube stuff, but, like, he's a writer.
Speaker:Ryan Holiday is a writer. James clear is a writer.
Speaker:And, like, Tim Ferriss is more of a podcaster.
Speaker:Five bullet Friday is not. I'm sure he looks at it. He may
Speaker:still write it, but, you know, honestly, I kind of doubt it. He's like, I'm
Speaker:kind of. Here are the things that I find interesting. Here are the things that
Speaker:I want to promote, and that's great, but you really have to,
Speaker:like, unless you are going to, like, just care
Speaker:about the newsletter, writing the writing, writing, the big w
Speaker:writing aspect of it. If you're more of a podcast or video
Speaker:creator and you're getting hung up on, like, does this sound
Speaker:like me? You don't write. So stop
Speaker:micromanaging your team or even, like,
Speaker:honestly micromanaging a version of yourself that wants to get
Speaker:these things out. Like, just. I'm not saying that quality doesn't
Speaker:matter. It does. I'm not saying that brand doesn't matter. It does. But I'm
Speaker:telling you, there are people, and I count myself among them
Speaker:at times of, like, you can have something done almost
Speaker:entirely without your input by someone else, by a team,
Speaker:or even by, like, you know, AI is getting better and better. But let's just
Speaker:say people, you could have something get to, like, 80%
Speaker:and actually, like, have it seen and consumed and enjoyed
Speaker:and learned from, but you won't post it because it's
Speaker:not getting 90%. Or even if you personally can get it to
Speaker:90%, you're like, ah, it's not exactly what I want. It's not
Speaker:100%. And so, like, you're not sending a newsletter. You're not posting
Speaker:to social enough. These are things that, especially if you're not a
Speaker:writer, get over it. Make the distribution
Speaker:happen because you're doing enough stuff. You're doing. I'm
Speaker:doing enough stuff. There should be more. And I need to,
Speaker:like, yes, put a system in place. Yes, vet and train
Speaker:people. But once that's done, I need to just let people do their jobs.
Speaker:Because I know that when I send more newsletters, I make more money. When I
Speaker:post more to social people sign up to my newsletter, they
Speaker:subscribe to my YouTube channel, and they get the newsletters that I
Speaker:send out and I make more money and the business grows and I'm able to
Speaker:hire more people and lots of good things happen, all because,
Speaker:like, I didn't micromanage that last little piece. I just
Speaker:allowed for the work that I was doing to be distributed by
Speaker:other people that I trust. And the flywheel keeps
Speaker:turning. Yeah. And it's a different, there's so many
Speaker:things, I think, that come back with creating content.
Speaker:And people are, people get stuck
Speaker:in traditional content marketing worlds where you
Speaker:blogged and it was this thing and it lived on the Internet and people
Speaker:come to it every month at thousands and thousands, you know, like we, because it's
Speaker:ranking and the idea of content is very, like, I
Speaker:gotta make it, you know, do its job. And I think one of the things
Speaker:for me that I'm learning, you know, and again, you wanna make a good podcast.
Speaker:I wanna have interesting conversations. I wanna write a, I wanna write a good newsletter,
Speaker:of course, but no. One'S saying you don't. We're on scale.
Speaker:Right? At scale. Like, especially when you're thinking about the less and the less and
Speaker:the less of the content, right? Like the clip. Yeah, the clip has to be
Speaker:good, but it's also disposable in a lot of ways, right? Like somebody's going to
Speaker:come back tomorrow and there's got to be a new clip that the tweet, it's
Speaker:got, you know, you know, it's a tweet, it's. A LinkedIn minutes, much
Speaker:less the day. Yeah, 1000%. And so I think
Speaker:getting over that hump, especially if you're thinking about, I've got
Speaker:this stuff, I think sometimes people get in their head in terms of how do
Speaker:I get this out there? How do I promote it? It's over promotional. It's like,
Speaker:you know, it's like, just how do you add value at scale
Speaker:and how do you get that information into people's heads? I think it's the biggest
Speaker:thing for me is like, I, one of my biggest things that I said when
Speaker:I started my show, for instance, was like, I actually don't look at
Speaker:like, download numbers too often, like every once in a while. But like,
Speaker:for me, I want to have interesting conversations and then distribute those at
Speaker:scale and be able to have, like, whether it's a clip, whether it's a
Speaker:LinkedIn post, whether it's a newsletter. Like, I want to, I want to, I want
Speaker:the people to have the ideas that Matt Ragland has to
Speaker:share regardless of whether or not you're listening to the show or not.
Speaker:That's my goal. Yeah. And the nice thing is that, like, you can
Speaker:distribute things in multiple platforms and multiple
Speaker:mediums. Like, I do think that you're driving people
Speaker:back to that newsletter or to the core
Speaker:thing that you want to build, like, for us at hey, creator right now, like,
Speaker:it's interesting. Like, if you looked at hey, creator, you would say, like, oh, they
Speaker:have a podcast. But what's interesting, I
Speaker:think, is that Tim and I, we actually
Speaker:want to optimize the show for
Speaker:YouTube. I want so
Speaker:much more for the show to grow on YouTube
Speaker:than for the podcast numbers to grow. Now, I think those two
Speaker:things go hand in hand. But honestly, like, this has been a little
Speaker:bit of a shift in perspective for Tim and I, and
Speaker:Tim was early on this for me. He's like, we need to plan
Speaker:and record the show. Thinking of it more from a YouTube
Speaker:perspective than from what we might traditionally think about
Speaker:from a podcast perspective. So
Speaker:get right into it. Alex Hormozi had a
Speaker:video about this a few weeks ago, is about
Speaker:how he grew his. How he grew his audience on YouTube. And
Speaker:he's, like, the beginning of every video. And he would probably say
Speaker:any piece of content has to, like, be very clear about what's the
Speaker:proof of what you're doing, what's the promise that it can deliver, and what's the
Speaker:plan that you're going to give people. Did you see that? Did you see that?
Speaker:I didn't, but it's really good. And so, like, when we write the
Speaker:intros now for any of the podcasts slash YouTube
Speaker:videos, we want the intro to be, like, no
Speaker:more than 15, 20 seconds, and it has to deliver on those things, and then
Speaker:we go right into the content. But, like, when we think about
Speaker:it from that perspective, the other thing that makes it pretty interesting,
Speaker:it's not quite this way when we have guests on, because we want guests to
Speaker:just talk about whatever's interesting to them and kind of guide that
Speaker:conversation. But when it's just Tim and I recording, we
Speaker:will not quite think of it in terms of
Speaker:almost like, sports radio segments. Tim and I are both sports
Speaker:fans. We grew up on sports radio. I listen
Speaker:to a lot of, like, sports podcasts now. And
Speaker:thinking of it in terms of, like, okay, what kind of
Speaker:segment style things do we want to talk about in the show
Speaker:today when we outline those segments? Tim's much more of
Speaker:a scripter than I am. I just like, I got the idea. I'm with
Speaker:you. Let's go. Let's go. And.
Speaker:But when we are planned out, at least in that
Speaker:way, then we already know
Speaker:these are, say, ten minutes, the show will be
Speaker:60 minutes, but then we have multiple ten minute
Speaker:clips that each one of those are like, this is a
Speaker:newsletter. This is a newsletter. And now what we have to try and find
Speaker:is, okay, what are the good short form clips? And again, Tim's background
Speaker:is in short form video. So he's really good at identifying those
Speaker:92nd sections that become good vertical
Speaker:videos. And now we're, like, working on a plan to
Speaker:also, like, extract the best short form written content from
Speaker:that as well, because you can't, like, this goes back to my point of, like,
Speaker:hey, if you're a podcaster, if you're a youtuber, heck, even
Speaker:if, like, you're an author, authors are a little tricky because authors
Speaker:have lots of feelings. Perfectly valid.
Speaker:I have a lot of feelings. So I'm not saying that's a big. Authors
Speaker:have a very high bar of what they want writing to be, which I
Speaker:understand you're a writer, but newsletter writing, little
Speaker:different than book writing. And I was like, when we
Speaker:have to help ourselves get out of our own way when it comes to the
Speaker:micromanaging of distribution, because the benefit
Speaker:of. I've seen this twice in the past
Speaker:few months of, like, the sheer volume of content
Speaker:that it takes now to break through. I used to
Speaker:think weekly was enough. I used to think daily. That's.
Speaker:I mean, depending on the channel. Let's take social
Speaker:particularly. And even, like, written social. I think
Speaker:Hormozi said that I'd have to look it up. We'll put it in the show
Speaker:notes. The number of pieces of content that
Speaker:Hormozi and his team created in the past twelve to 18
Speaker:months is just. It's staggering. Now, it's across all platforms, it's all
Speaker:types, but it's. It's staggering. And the one that is maybe a
Speaker:little bit more applicable because you can think about, like, oh, Hormozi is rich. He
Speaker:talks about how he's rich. He has a big team. Yes, all those things are
Speaker:true. True. But I can tell you there's a lot of people with the same
Speaker:amount of resources or similar ones, plenty of resources
Speaker:to do what Hormozy did. That still don't do it.
Speaker:So, taking a step back from that, the one that stood out to me was
Speaker:Nick Huber, sweaty startup. And, you know, feel whatever
Speaker:you want about Nick as. As a tweeter, but
Speaker:it is like. And Nick's. Nick's a buddy. I like Nick
Speaker:a lot. So I'll also say that if you go back, I saw like Charlie
Speaker:Light, who is an Internet ghostwriter. Charlie
Speaker:Light said he shared again, I'll have to go back
Speaker:and look for the number. The sheer number of tweets that
Speaker:Nick sent before his account really took off. It was
Speaker:thousands. It wasn't just posting it
Speaker:once a day, not breaking the streak. That's nice. That's where I'm at right
Speaker:now, which is an improvement over posting like two or three times a week.
Speaker:It's been a year of daily posting now. Good for me. My
Speaker:account has also gone from like 9000 to 16,000. So there's something
Speaker:there. Yep. But I think that he was like, on
Speaker:average, sending like four or five tweets a day. And we're
Speaker:all of them bangers. Obviously not. But yeah, it's almost
Speaker:like VC Capital. It's almost like venture capital for
Speaker:your content. If you put enough out there and it still
Speaker:has to be good, quality still has to be high, you have to be interesting,
Speaker:you have to like, do all these things. But my guess is, like, I
Speaker:can, like, I'm coaching myself here a little bit. I get, I guess
Speaker:I know what I say is well founded. It's
Speaker:researched, it's things that I've experienced. I'm good at what I do.
Speaker:I just need to like. And that's what we're building at. Hey, creator for a
Speaker:distribution model is like getting all the things that Tim and
Speaker:Daryl and I and Terry, other people on the team talk about that
Speaker:we know what we're talking about. And going from one post a day
Speaker:to three or four posts a day. But it's not anything that, like
Speaker:going back to the mental cognitive overload of it,
Speaker:that's not anything that I'm putting up and producing.
Speaker:But it's also not something that I'm like, micromanaging either.
Speaker:When I've been at my best at both creation
Speaker:and distribution, I'm batching the process.
Speaker:Like I am bashing the process in a way
Speaker:where, and sometimes it's shocking. If I
Speaker:just put it on the calendar, I can get
Speaker:all the social content, all the podcasting
Speaker:stuff in pretty much less than 4
Speaker:hours. It could be done. It's a personal way
Speaker:to do that. And I have to be better at making that formula
Speaker:work because I think that's where people get hung up. I get hung up on
Speaker:that sometimes where it's like this task of like, I just need and then I
Speaker:sit down to do it and it's like, I put that off all week and
Speaker:it took 15 minutes. Like, what am I doing here? Yeah, I mean, I think
Speaker:we've talked about this on the Internet before. I've had that same realization, a thing
Speaker:that I've put off for a week or more. And then I actually do it.
Speaker:It took 30 minutes. So, yeah.
Speaker:And, you know, you can, I feel like I went on, I got on my
Speaker:soapbox and talked about like these really big concepts of
Speaker:flooding the market with your information and like having a team and
Speaker:doing all these things. I do think that the way that you
Speaker:brought it back right there of saying like, hey, I have
Speaker:one show and I have a newsletter and I
Speaker:know that I can take the content that I'm making. Maybe it doesn't have to
Speaker:be four posts a day and all these different
Speaker:video, but I would say if I was doing this all by myself, then I
Speaker:would still record the podcast. I would youtubeify the
Speaker:podcast as much as possible. And then I would say like, okay,
Speaker:each show there are probably three or four newsletters
Speaker:in here. I would just kind of go through and I would just break it
Speaker:down and that would take time that now
Speaker:I've, that I've outsourced. But, you know, you said 4 hours, I, you know,
Speaker:I've done this before. I think that's a pretty reasonable estimate. But
Speaker:I look at it and say, okay, out of each episode, each episode
Speaker:should be two newsletter minimum, probably more like three
Speaker:or four. And out of that, if I want
Speaker:to, I could make some short form videos, I could have some clip
Speaker:videos and I'm going to have enough social posted
Speaker:content. Especially because obviously you can post the videos, both
Speaker:written and video. I mean, honestly, just
Speaker:one, one episode is probably at least two weeks of
Speaker:content across all channels. And
Speaker:there's, depending on how juicy it is, then
Speaker:it could be up to a whole month. And that's just one. If you're doing
Speaker:that each week, then we're talking about. And this goes back,
Speaker:let's connect it back to, hey, how often should say your
Speaker:newsletter be? Or how often you're posting to social or something like
Speaker:YouTube? Well, if you're still just recording once a week, which I think is
Speaker:great, how can we increase distribution up for that? One thing?
Speaker:Can you build up, like say, after we're already
Speaker:there, if we want to put forth the effort as a team at hey,
Speaker:creator, like I've said, we probably have at least 50 hours of
Speaker:content if we wanted to put the system in place and
Speaker:we could build up the queue. This is like, really important. You have to build
Speaker:up the queue to go to twice a week in
Speaker:newsletters or even up to daily. I would say
Speaker:for something like a newsletter, if we wanted to go from once
Speaker:to twice a week, then I would want to have
Speaker:two months of content, at least, probably more like three months already
Speaker:batched and scheduled before we started thinking about, like, okay, now
Speaker:we're going to start adding in another email
Speaker:each week. Makes sense. I mean, I gave that same advice when I was coaching
Speaker:some of this morning on podcasting. And he's wanting to start a podcast. And
Speaker:it's like, if you're gonna start a podcast, anybody who's started a
Speaker:podcast, you gotta have at least four to six of those bad boys baked
Speaker:up and ready to go before you think you're gonna, you know, even, even record
Speaker:your trailer on that thing and post that out. Because as soon
Speaker:as you hit publish on that, you're just gonna take that natural breath of like,
Speaker:okay, yeah, I did the thing. Avoidable. And that's not a bad thing.
Speaker:But, like, just. No, I think. But I think it's like, be realistic. Like, I
Speaker:always felt like, be realistic with your plan. We're so idealistic, you know, with our
Speaker:content plans in particular, or, like, what are we going to be able to do?
Speaker:And it's like, you know what? Like, let's be, you know, let's take a step
Speaker:back. Let's be realistic on what we want to do. You know, when you're talking
Speaker:about, like, the scaling of the content and being able to
Speaker:figure out which, how much do you even need? That's a huge question. People ask
Speaker:me. How much do I need? I was working with, it was a company I
Speaker:was working with in Q one. And what we ended up doing was actually
Speaker:doing a monthly event, you know, because they were talking
Speaker:about, like, do I want to do a podcast? And I said, get your rhythms
Speaker:down with a monthly event. When you can do monthly and you can get the
Speaker:repurposing and you can start to build your systems
Speaker:on something once a month, then you can scale it up, because otherwise
Speaker:it's just going to. You're going to be in the exact same place you were
Speaker:before, where you're like, I just feel like I'm running on this hamster wheel. I'm
Speaker:creating so much stuff. I'm not doing anything with it. And what, you know, you're
Speaker:just constantly in reset mode. Yeah. And I think something else that's cool to think
Speaker:about. And this is becoming more common even in, like, B
Speaker:two b podcasts is like more of the season
Speaker:style model. And what seasons can allow you to do is not
Speaker:just like set the expectation that you're going to take a little bit of time
Speaker:off, that it's not just going to be like content hamster wheel
Speaker:forever. But another thing that you can do that, you know,
Speaker:we've already talked about a couple of times is batching, especially if we're thinking
Speaker:about, you know, if you're doing events, maybe if it's not public,
Speaker:something like, something like a podcast. Or you can just say like, hey,
Speaker:we're going to meet off site or I'm going to clear my schedule for
Speaker:two or three days or an entire week and I'm going to do ten, something
Speaker:reasonable, like two a day all week. That's ten. That
Speaker:is, let's say you get twelve in, well, just in one
Speaker:week or say two weeks you've recorded three months worth of
Speaker:podcasts. And again, we've talked about how
Speaker:if you just take the single event and
Speaker:multiply that not just duplicate, not just distribution but
Speaker:multiplication of content, then like you actually
Speaker:have short form social newsletter content for probably at
Speaker:least six months just out of that sprint that you did.
Speaker:Yeah, I mean, when I was at metadata, that's what we did with the
Speaker:event. Like I used the event as the basis
Speaker:to free up my schedule mentally to
Speaker:then we started the podcast and started other things off of it. But it was
Speaker:like we got consistent out of just twelve
Speaker:sessions, four months of content because we marketed it like
Speaker:a podcast after the fact and just drew people back into the content
Speaker:that was in there. And I think to your point,
Speaker:like circles back to like setting expectations with the audience to say
Speaker:like we're doing a season and then we're going to deep. Like
Speaker:you could set like really good expectations. Like I could see a world where that
Speaker:would actually be even more intriguing of we're going to go
Speaker:deep on these twelve thing, we're going to do these twelve things for a season
Speaker:and then go deep on them for the next, you know, six months. And it's
Speaker:like, oh, cool, I get to get really ingrained in this idea, right? And then
Speaker:move on to the next thing. It's kind of a, it's, it's really, it could
Speaker:be a differentiator for people. Yeah, I think so. And you know,
Speaker:it gives, gives people the opportunity
Speaker:to kind of like mentally. Like even
Speaker:your listeners take a break if you're doing things well.
Speaker:And that's like, yeah, I do think like when you talk about
Speaker:seasons, it does matter, like, what the quality
Speaker:is and if you can get really good at what you're doing, which, yeah, I
Speaker:say that it's a very, it's a vague statement. I get
Speaker:that. And it's a very subjective statement. Say, like, how good something
Speaker:is. But if you're going to go with a season model, then I do think,
Speaker:like having a very specific topic or focus rather than just like
Speaker:conversational style. That's one of the reasons we decided,
Speaker:at least at this point, not to do a seasonal approach to hey, creators,
Speaker:because we're not doing like a topical deep dive. I do think that is like
Speaker:a thing that is like, very interesting and something you
Speaker:do, like we could spend. It's like, hey, for this season, we're going to talk
Speaker:all about launches, we're going to talk about marketing, we're going to talk about
Speaker:waitlists, we're going to talk about product development. We're going to do all these things.
Speaker:So I think about it in the terms of if you were almost going to.
Speaker:And Tim, bring up Tim again. Tim and I have even talked
Speaker:about some of our podcast and YouTube strategy around that. Now, we may not do
Speaker:it like week after week after week after week, but we are thinking about, hey,
Speaker:if we were to basically like, approach the podcast
Speaker:and the YouTube channel like a course in a sense, and be like,
Speaker:hey, if someone like, do we have courses? Yes. Do we have a community
Speaker:where you can go through that with other people who are doing the same thing
Speaker:as you? Yes. But if someone came to the podcast, and especially because,
Speaker:like, this is what YouTube is really great at, disco discoverability.
Speaker:Playlists and YouTube are incredibly powerful and still
Speaker:underutilized. If someone came to the hey,
Speaker:creator YouTube channel and were like, hey, here's a playlist of
Speaker:like, just go through this playlist and it's part long form
Speaker:interviews, it's part highlights, it's part like how to clips and
Speaker:tutorials, you could watch this and pretty much know
Speaker:how to launch your course again. Like when you think about how people
Speaker:get access again, like, there's a course, there's a community, there's coaching, there's all these
Speaker:other things that you could do. But from a seasonal
Speaker:perspective, that's another thing that we might do in the future. But it
Speaker:is something we're thinking about putting together while it's in
Speaker:process. Kind of like building the plane while we're, while we're falling in the
Speaker:sky. Before we
Speaker:wrap up here, and this has been super fun, I want to
Speaker:touch on YouTube because I think it's something in particular. I know in
Speaker:b two b. It's underused. And I think for podcasters, it's
Speaker:still underused. I haven't done it yet. It's been literally on my list for.
Speaker:Since I started the show. And it's like, do I do one more thing? I'm
Speaker:so intrigued on how to think about YouTube. I know you've been doing YouTube
Speaker:for years on your own, and now the hate creator stuff. So I'm
Speaker:curious. Even if you don't have a podcast, like, if you're doing events, if
Speaker:you're doing webinars, I think there's a way to frame them
Speaker:up to be able to cut them up for YouTube. But I'm curious. Maybe talk
Speaker:to me through a little bit. Coach me now. Right? Like, I've got this podcast.
Speaker:I've done nothing on YouTube with this thing. Like, what the heck do I do
Speaker:with it? Yeah, I mean, I think you just apply your own framework to it.
Speaker:Yeah, I think with a lot of these things, especially who, people who have been
Speaker:in content, who have been in kind of this world for a
Speaker:while. I think once you think about it a little
Speaker:bit more, you realize, okay, I kind of know how to do this, but, like,
Speaker:let's just approach it from the perspective. Like, if you were to put this. If
Speaker:this interview that we were doing was going to be a podcast show,
Speaker:like, or be a YouTube show also, well, good news. We're already
Speaker:on video, so you've already got all these videos that you can put
Speaker:on YouTube. And I would like, just think about it. Like, if
Speaker:you went back through, like, the show notes or the transcripts or the timestamps and
Speaker:thought about, okay, first, just put the show on there.
Speaker:Okay, there are other things talk about. And I'll just say one more time, you
Speaker:need to have Tim on this. Like, Tim will get on here and he'll coach.
Speaker:He'll coach you up and he'll. He'll help. He's actually, like, he's doing
Speaker:a whole series in the hey, creator community on content multiplication
Speaker:and distribution. So, like, this is, this is high on his mind right
Speaker:now. So. But you just put the. Let's just say the raw
Speaker:podcast goes in. It's episode dot, dot, dot of
Speaker:distribution first. And here's the whole thing with Matt. As you're
Speaker:going through it, like, in post production and editing, you're thinking,
Speaker:like, okay, there are. So that's, like, that's one video. And
Speaker:then, like, what you go through in post production is saying, like, okay, there are
Speaker:like, these three places where Matt and
Speaker:I were really on fire. And, like, these are like, it was very
Speaker:helpful and very clear. Those become
Speaker:seven to eight, five to ten minute clips. So what
Speaker:we do is on Tuesdays, the full episode comes
Speaker:out on Thursday. And Saturday is when the
Speaker:five to ten minute short clip comes out. Same
Speaker:episode. We could chop them up and say, like, it doesn't
Speaker:have to, like, be that, you know, the same episode. But let's just say Tuesday
Speaker:and Thursday, the shorter clip comes out. I mean, it's
Speaker:still free YouTube standards. It's not like vertical short form video.
Speaker:Yeah, yeah. Segment. And then look for those moments
Speaker:even more granular than that. What's the short form
Speaker:video? I would still personally, if Tim wasn't
Speaker:doing the short form video, I personally would not do it. Or I would hire
Speaker:someone like Tim to do it. If it was just me and I was
Speaker:doing it the way that I described to you, then I would say,
Speaker:beginning of the week, post the full episode, and then
Speaker:two more at least once so that you hit that. It still matters.
Speaker:It still helps with YouTube to post multiple times a week. I'll say that.
Speaker:But again, like, that doesn't mean you have to create something unique every
Speaker:single week, every single post. So that's what I
Speaker:would do. I like that. And I've got, like you said, like, at
Speaker:this point, oh, my gosh, Matt, I've got hundreds of hours of
Speaker:videos. What would, like, let's say I'm like, all right,
Speaker:cute. How many episodes do you have? What episode is this?
Speaker:60. 60 something.
Speaker:You've already got your first year of YouTube content. Now, again, like, we've talked
Speaker:about, like, that doesn't mean you just throw it out there. I mean, I guess
Speaker:it could more effective than not, but, like,
Speaker:I want to continue to acknowledge that it takes focus, it
Speaker:takes effort, it takes a mental load
Speaker:to, like, take the 60 episodes that you have and actually like, okay, well,
Speaker:you know, I'm going to download them. I'm gonna, oh, I
Speaker:know. I'm gonna, like, upload. I gotta write, do the descriptions,
Speaker:do the titles, do the, like that thumbnail. What do I do for
Speaker:an end screen? When am I gonna put, like, these are all real.
Speaker:Like, they're simple, they're easy, they're time
Speaker:consuming. And you get like, this is one of the, this is one little, like,
Speaker:little extra soapbox moment that I have is
Speaker:we've been not necessarily tricked,
Speaker:but I know, I'm guessing you, I'll just speak for myself,
Speaker:that we've been fed this
Speaker:belief, not gonna say it's a lie. We've been fed this belief that
Speaker:anything that isn't, like, the highest leverage use of our time is
Speaker:beneath our doing. And I do think that there's
Speaker:some, and we get stuck in that, and I do think there's some truth to
Speaker:it. I don't want to be on, like, the creator ranking is just like,
Speaker:I'm upload, import, thumbnail title. Those are really important,
Speaker:by the way. Just sort of all those things. And I'm like, I could pay
Speaker:somebody to do this, and maybe I should, but the fact that I'm like,
Speaker:ah. And sometimes it's true. There are other more important things that
Speaker:I could be doing with my time. Or like, I'll also say I could be
Speaker:spending time with my kids. I could be exercising. I could be reading a book.
Speaker:Not just more higher leverage uses of my business time, but more
Speaker:exciting things that I want to do. But if we look at it and
Speaker:say, me not being able to do what my friend k, he
Speaker:calls, like, the $10 an hour work, the $100 an hour work, because
Speaker:I'm like, oh, I'm $1,000 an hour guy. I'm
Speaker:$10,000 a day guy, then there
Speaker:are so many things that won't happen, especially from a distribution
Speaker:perspective, because either two things, you think they're beneath you,
Speaker:and if you think they're beneath you, that's fine. But you micromanage the
Speaker:hell out of people who are trying to do it for you.
Speaker:And things that could get done, that should get done, don't get
Speaker:done. So. Okay, that's. Maybe that could be a clip. That was. I
Speaker:don't know. Maybe not. That's a clip. Absolutely. Absolutely.
Speaker:Yeah, I'm with you. I'm with you. It's. It is.
Speaker:Like, especially if you're an entrepreneur,
Speaker:solopreneur. Like, you know, like, even, even maybe if you're
Speaker:upper, upper level, in, in house, like, right. Like, this is not what I
Speaker:should be doing. Got to prioritize what you do. Yeah, you
Speaker:do. Got to prioritize what you do, and you should be leveraging your
Speaker:time. But, like, that goes kind of back to the,
Speaker:either need to be willing to hire, you either need to do it or you
Speaker:need to hire for it. And if you hire for it, you got to let
Speaker:give people training, but you got to let them do their jobs, especially if you're
Speaker:hiring an expert or someone who you're paying more than
Speaker:offshore. Nothing wrong with hiring offshore talent. It's something I'm
Speaker:looking at a lot more. But if you're not hiring someone that you're like, oh,
Speaker:this person's cheap, I can get them to do whatever I want and I can
Speaker:be upset at them. If you're hiring someone that our
Speaker:newsletter services $3,000 a month. If you're paying my
Speaker:writers and me $3,000 and
Speaker:you're going to try and micromanage us, well, everything's going to be
Speaker:good. What are you paying me for? If you just want to give
Speaker:yourself, like, an editor's job, you gave me the writer's job
Speaker:so that you can be, like, the editor manager job. Just let it
Speaker:go. Let it go and let me send you newsletters. Let
Speaker:me make you content that's going to make you money and make your fans happy
Speaker:because you don't write, they won't notice that. It doesn't sound like
Speaker:you. Nothing sounds like you. You don't write. You talk on a podcast.
Speaker:I talk on a podcast. Yep. Nothing wrong with that.
Speaker:So I'm with you. I'm with you. Yeah. Even the.
Speaker:Well, honestly, like, some of my best client work, they
Speaker:trust me to run with it. Right? Like, we've got this blog content, we need
Speaker:it repurposed. And we got this webinar content, we need it repurposed.
Speaker:They, they, in that case, you know, they're hiring me because
Speaker:they are. They've experienced a bottleneck and they, you know, yeah,
Speaker:you are. Thankfully, if you're hiring
Speaker:at a premium, then you have to let them do their
Speaker:thing. And especially from a distribution perspective, you have
Speaker:to let them do their thing. If they're doing their thing and you don't
Speaker:end up liking it and, you know, the, like, back and forth, like
Speaker:week to week or month to month, not day to day feedback isn't going the
Speaker:way that you want, then you can just fire them. Like, you can fire me.
Speaker:It is fine. But if you hire experts, you need to
Speaker:let them, like, do their thing. And I can, you know, this would be
Speaker:an assumption, but, like, at that point, it's just like I, you know,
Speaker:I would just rather be fired and go get, you know, another client who
Speaker:wants the work done without the micro. You know what I mean? Like, it's just
Speaker:easier at that point. Yeah, exactly. Yeah, no, I'm with you, man. This is awesome.
Speaker:I don't, I don't want to keep going on, like, getting on my soapbox about
Speaker:things that I'm not even sure are related. No, it's
Speaker:great. I got one. I got one final question. Go. Go back to YouTube here.
Speaker:Selfishly, because I do have 60 episodes of this thing. What
Speaker:would your suggestion be? Right. Like, what would you. I've got, like, do I
Speaker:upload a few of the older episodes I've got. Because I've got old episodes and
Speaker:I got new episodes coming out all the time. What do. What do I do
Speaker:with this stuff? Yeah, I would start with,
Speaker:say, what are your ten best
Speaker:prior episodes, whether, you know, through the metrics
Speaker:of the show itself? Like, these are the ones. I would think about it
Speaker:two ways. These are the most popular that people have responded to,
Speaker:and then these are the most important because, you know, as, as we know, unfortunately,
Speaker:sometimes the most important things aren't always the most popular things, but you still
Speaker:gotta, like, establish your. Establish your story, your vision,
Speaker:talk about why you do what you do. Especially, like, if there's. I would say,
Speaker:like, when we were doing this, if there's something where we're talking about our newsletter
Speaker:agency, like, that's important. Or we're talking about the community that's important
Speaker:for people to, like, see, like, oh, like, it may not have as many views,
Speaker:but if, like, the title and the thumbnail, especially on YouTube, are compelling, I'd be
Speaker:like, oh, well, I mean, I don't really care that it only has 100
Speaker:views. I need a newsletter service. I want to join a
Speaker:community. So I would, like, think about episodes
Speaker:first, full episodes first, because that'll just be easier. You don't have to
Speaker:edit, like, let's just say you don't have to look for clips or pull those
Speaker:out and put up ten, probably week after
Speaker:week for now. Like, just queue them up, batch them. Up,
Speaker:schedule them out ten at a time. Or one. No, like one
Speaker:per week for, like, ten weeks. Okay. Basically. Okay. Or say, like
Speaker:two per week for five weeks, whatever. I would just say one per week for
Speaker:ten weeks. But make it a combination of what your most popular and most important,
Speaker:and then you can keep going into what I think about now. Like,
Speaker:especially with the newsletter. The newsletter we're doing now for, hey, creator, I know
Speaker:this isn't YouTube, but we're using podcast content
Speaker:because it's more podcast YouTube content for us because it's more
Speaker:relevant. But if we ever get stuck or we ever get behind a little
Speaker:bit, that's where we go to, like, hey, we have 20 hours of summit content
Speaker:just, like, sitting, sitting in our back pocket. Like, I'm about to
Speaker:go on paternity. I'm about to take a month off
Speaker:because we're having another child kick grass, man. We're
Speaker:far enough ahead, but if something, what I want
Speaker:to do is get another month ahead so that when I come back from work,
Speaker:it's not like, hey, we used up our buffer and now it's
Speaker:time. Next Tuesday, there's got to be an email going like, hey,
Speaker:let's just use summit content to create
Speaker:any additional podcast stuff that we need and any additional
Speaker:newsletter stuff. Like, I don't personally want to look at the
Speaker:YouTube channel or the newsletter
Speaker:until the first week of August, and we're going to be able to do
Speaker:that. Love that. And I think that, I mean, man, that's like, we could even
Speaker:go way deeper on that, but I think that's something too. Like, you've got
Speaker:this archive, like, we started talking about kind of, oh, it can be
Speaker:overwhelming to have this archive. And I think it's like, in a lot of ways
Speaker:it's a blessing because when you get in that crunch or you have
Speaker:this big initiative at work or you've got to take time off, you've
Speaker:got a repository to go back to and to pull from. I mean, I
Speaker:did this at the end of the year. I wrote about it in a newsletter
Speaker:a couple weeks ago. End of the year was, you know, it's just like, man,
Speaker:December's draining. Like, I don't want to record any new show. I took all
Speaker:the best episodes from the year
Speaker:and uploaded them back in as best of
Speaker:2023. Matt. It was the second best month of
Speaker:the year. Play the hits. Play the hits.
Speaker:Absolutely. It was like, it was unbelievable.
Speaker:I was like, old subscribers loved them. Because they were the hits
Speaker:and new subscribers love them because they're like, I haven't heard this before. This is
Speaker:great. Yep. It's like, oh, man. Yeah, that episode, like, I have it because that's
Speaker:the thing, is like, it's so easy to fall in the trap of, like, yeah,
Speaker:you know, they've heard that and it's like, well, yeah, they heard it eight months
Speaker:ago. Yeah, yeah, it's so. I think,
Speaker:like, that's a, that's such a great way to think about content.
Speaker:And just like, I've got this library, it's great content. And again, if
Speaker:you're thinking about as you're creating this stuff and it's on brand,
Speaker:it's a new pov, it's got, you know, all those things is touching
Speaker:messages. You can grab anything from that. Hey, creator. Literally
Speaker:anything, probably from that. Hey, and it's going to work. Yeah.
Speaker:That's the beauty of it. That's the beauty of it. Matt. Super fun to have
Speaker:you on, dude. We'll, we're going to make it. We're going to make it three
Speaker:at some point here because I just always have a blast chatting with you. So
Speaker:we'll go ding ding, round three at some point. But it was great. Yeah, love
Speaker:the podcast, love the community that you built and what you put out. So,
Speaker:yeah, excited, excited to see more. Thanks for having me. And yeah, we'll do it
Speaker:again. Awesome. Thanks, Scott.
Speaker:All right, I hope you enjoyed this episode of Distribution first,
Speaker:and thank you for listening all the way through. I appreciate you so,
Speaker:so much and I hope you're able to apply what you learned in this
Speaker:episode one way or another into your content strategy as
Speaker:well. Speaking of strategy, we have a lot of things going on this year that
Speaker:are going to help you build your brand, ten x your content and
Speaker:transform the way you do content marketing. Make sure to subscribe
Speaker:to the show and sign up for my newsletter at Justinsimon Co.
Speaker:So you don't miss a thing. I look forward to serving you in the next
Speaker:episode as well. And until then, take care and I'll see you next time.
