Episode 88

Why You Can't Grow Your Brand With More Channels

Posting on more channels doesn't equal more success. In this episode, learn how to choose the right platforms by focusing on your audience, distinguishing between demand capture and creation, and leveraging resources effectively.

Avoid juggling too many platforms—pick one, nail it, and expand from there.

00:00 Introduction

01:12 Choosing the Right Distribution Channels

02:43 Demand Capture vs. Demand Creation

06:10 Understanding Your Audience

08:23 Capacity and Infrastructure for Content Distribution

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 WHEN YOU'RE READY

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CONNECT

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✉️ Email: hello@justinsimon.co

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SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

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